Burlington Media

The Burlington Media Group commissioned BisonGrid to build a website for ‘Briefing’, a new legal sector publication and events brand. In just 3 years, the website became the most successful publication in the Burlington Media Group and a well-known brand within the legal community.

Our Brief

The website had to be built from the ground up and needed to support the brand’s core revenue streams (advertising, publication sales and events).

The Solution

BisonGrid took the time to understand the platform’s revenue generating pillars (advertising, publication sales and events) in order to learn how the website could best support them.

BisonGrid used this research to build an integrated, bespoke system that included:

• A sophisticated modular content management system
• An advertising management system
• Analytics and tracking (including email tracking)
• Events management (including an events calendar and events content)
• An email marketing system that would support the sending of PDFs (which most email platforms don’t)
• Integration with SalesForce CRM – to enable the sales team to follow up leads

BisonGrid created a prototype that enabled the client to ensure the functionality was fit for purpose, before the website was built.

BisonGrid also made sure the site was flexible so it could evolve over time.

The Outcome

Over three years, the website has grown into the most successful publication with the Burlington Group as well as leading brand within the legal community.

What The Client Says

“Our business has grown consistently over the last 5 years and BisonGrid have been an invaluable partner on this journey. We trust their judgement when advising us the right technology strategy for the business and enjoy the benefits of great service in relation to outsourced support.”
David Sparkes

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