What is user Interface A/B Testing

April 20, 2017

A/B Multivariate testing provides users with 2 alternatives (sometimes more) and provides a comparison which shows user preferences. This is important for optimizing traffic to a preferred site.

Enabling users to show preference, improves the customer experience, subsequent engagement and activity. In turn this is more likely to lead to increased interest and involvement through inbound marketing involving interesting, engaging and informative content (entertaining where appropriate!), which promotes two-way communication. Combining opportunities for inbound interaction with outbound draw is important for raising interest and awareness through a preferred interface to engage with a brand.

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