What are Transactional Emails (TXN)

April 30, 2019

Transactional emails are system-triggered automated emails that are sent as a confirmation of an action that has taken place on an app or a website.

For example purchase receipts emails, account creation emails, password reset emails, account notifications emails, and social media updates like friend and follower notifications are all examples of transactional emails.

Transactional emails often contain information that a recipient wants or needs and because of this, have very high open rates. Transcational emails are also frequently branded.

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