Google has, ever since its inception, indexed sites (how google looks at a site and decides when to make it appear for users when they type in certain searches) from the perspective of the desktop version/view of a website. However, often the same website can have very different looking websites for both desktop views of […]
Starting October 2017, this year, Google Chrome will now display a "NOT SECURE" warning message whenever a user attempts to input data into a form on a HTTP protocol page. This warning will appear for for all HTTP pages and in Incognito mode. What this could potentially mean for HTTP sites is that customers could […]
An SSL (Secure Sockets Layer) certificate allows a website to use the HTTPS (Hyper Text Transfer Protocol Secure) protocol over the HTTP (Hyper Text Transfer Protocol) protocol. HTTPS provides a secure, encrypted link between the user's browser and the website, allowing for sensitive information such as bank details, to be transferred without the worry of […]
A well designed, developed and managed digital engine forms the heart of any successful 21st Century business. The Bison Grid approach to digital engine development and management enables; secure, collaborative, agile and multi-channel communication, embracing CRM, data integration and analysis. Campaign management and data analytics are the life-blood fuelling the engine, creating energy to drive […]
What are customers really searching for? Well, for most, it’s the right product or service to meet, in the right place at the right time, wrapped up in a good, or even better, great experience. In a physical shop or restaurant, the most successful employees and professionals know how to help customers find and select […]
A/B Multivariate testing provides users with 2 alternatives (sometimes more) and provides a comparison which shows user preferences. This is important for optimizing traffic to a preferred site. Enabling users to show preference, improves the customer experience, subsequent engagement and activity. In turn this is more likely to lead to increased interest and involvement through […]
E-mail marketing is a low-cost method of communication, which uses technology to allow mass distribution of content, which can also be personalised to address specific customer preferences and needs. E-mail marketing provides an important channel for communication that is widely used. This form of marketing directly engages with customers and can be implemented alongside other marketing communications. E-mail […]
Social media platforms such as Facebook and Twitter have dominated social media over the past decade, but the use of private Messaging Apps has been growing at a faster pace over recent years. Message apps, such as WhatsApp, have grown hugely in popularity as users have established a preference for private messaging channels and groups. […]
Secure Sockets layer or SSL certificate is security technology which enables an encrypted link between a server and client using a pair of keys – ‘public’ and ‘private’ which work together to establish a secure connection. SSL is a security protocol that uses algorithms to dictate the encryption for each link and relevant data. From […]
