E-mail marketing is a low-cost method of communication, which uses technology to allow mass distribution of content, which can also be personalised to address specific customer preferences and needs. E-mail marketing provides an important channel for communication that is widely used. This form of marketing directly engages with customers and can be implemented alongside other marketing communications. E-mail […]
Social media platforms such as Facebook and Twitter have dominated social media over the past decade, but the use of private Messaging Apps has been growing at a faster pace over recent years. Message apps, such as WhatsApp, have grown hugely in popularity as users have established a preference for private messaging channels and groups. […]
Secure Sockets layer or SSL certificate is security technology which enables an encrypted link between a server and client using a pair of keys – ‘public’ and ‘private’ which work together to establish a secure connection. SSL is a security protocol that uses algorithms to dictate the encryption for each link and relevant data. From […]
A content delivery network (CDN), also know as content distribution network, involves management of the inter connectivity of cached (stored) web-based data via a number of servers in strategically considered locations like the UK and overseas. CDN enables the management and redirection of content and traffic via various platforms, such as Cloud technology and mobile devices , to improve […]
DNS creates a directory or ‘phone book’ of domain names, which are managed via IP (Internet Protocol) addresses. Computers/devices access web sites on the internet using IP addresses. Names of sites (which are memorable to a human brain) are converted to IP addresses (a series of numbers) which identify each site. DNS information is continually […]
Website content management enables the integration of related systems for management, analysis and interpretation of web-based activity e.g. websites, blogs, webazines, newsletters, social media and email marketing. WCM systems enable businesses to develop analytics, improve customer experience and generate vital data, which impacts multi-media integration, tactical and strategic planning, enabling the knowledge and ability to survive in an increasingly […]
Many digital agencies and marketing departments spend a significant amount of time and money designing well crafted websites with strategically planned content, but just how much thought is given to delivering this information? Will it be delivered quickly or even efficiently? Does it support your investment in Search Engine Optimisation (SEO)? Here are five technical […]
Gordon Poole Agency (GPA) is the UK’s premier talent agency and were looking for a new website and hosting. Working with one of our SEO and creative partners they had clear design concepts that needed turning in to a functional user interface that work across all devices using the WordPress web content management application. The […]
Yeo Valley and their social media partner Noisy Little Monkey were looking for a tech team to build a new website to showcase their venue and provide an engaging platform to interact with their customers. They wanted us to build a user interface based on designs supplied by Frost Creative. The new site also need […]
