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August 29, 2017
Mobile-First Indexing

Google has, ever since its inception, indexed sites (how google looks at a site and decides when to make it appear for users when they type in certain searches) from the perspective of the desktop version/view of a website. However, often the same website can have very different looking websites for both desktop views of […]

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August 17, 2017
October 2017 Chrome will show a "NOT SECURE" warning for HTTP sites.

Starting October 2017, this year, Google Chrome will now display a "NOT SECURE" warning message whenever a user attempts to input data into a form on a HTTP protocol page. This warning will appear for for all HTTP pages and in Incognito mode. What this could potentially mean for HTTP sites is that customers could […]

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August 16, 2017
Why should you have an authorised SSL certificate?

An SSL (Secure Sockets Layer) certificate allows a website to use the HTTPS (Hyper Text Transfer Protocol Secure) protocol over the HTTP (Hyper Text Transfer Protocol) protocol. HTTPS provides a secure, encrypted link between the user's browser and the website, allowing for sensitive information such as bank details, to be transferred without the worry of […]

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July 11, 2017
The digital heart of a successful business

A well designed, developed and managed digital engine forms the heart of any successful 21st Century business. The Bison Grid approach to digital engine development and management enables; secure, collaborative, agile and multi-channel communication, embracing CRM, data integration and analysis. Campaign management and data analytics are the life-blood fuelling the engine, creating energy to drive […]

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July 11, 2017
What are customers really searching for?

What are customers really searching for? Well, for most, it’s the right product or service to meet, in the right place at the right time, wrapped up in a good, or even better, great experience. In a physical shop or restaurant, the most successful employees and professionals know how to help customers find and select […]

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April 20, 2017
What is user Interface A/B Testing

A/B Multivariate testing provides users with 2 alternatives (sometimes more) and provides a comparison which shows user preferences. This is important for optimizing traffic to a preferred site. Enabling users to show preference, improves the customer experience, subsequent engagement and activity. In turn this is more likely to lead to increased interest and involvement through […]

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April 20, 2017
What is Email Marketing?

E-mail marketing is a low-cost method of communication, which uses technology to allow mass distribution of content, which can also be personalised to address specific customer preferences and needs. E-mail marketing provides an important channel for communication that is widely used. This form of marketing directly engages with customers and can be implemented alongside other marketing communications. E-mail […]

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April 20, 2017
What are Social Media Message Apps?

Social media platforms such as Facebook and Twitter have dominated social media over the past decade, but the use of private Messaging Apps has been growing at a faster pace over recent years. Message apps, such as WhatsApp, have grown hugely in popularity as users have established a preference for private messaging channels and groups. […]

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April 20, 2017
What is a SSL Security Certificate?

Secure Sockets layer or SSL certificate is security technology which enables an encrypted link between a server and client using a pair of keys – ‘public’ and ‘private’ which work together to establish a secure connection. SSL is a security protocol that uses algorithms to dictate the encryption for each link and relevant data. From […]

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