Blog

Slider

Blog

What is PPC (Pay Per Click Advertising)

What is PPC (Pay Per Click Advertising)

Pay Per Click or PPC is the term used for online advertising, whereby advertisers pay for web presence based on user ‘clicks’ on their advert. Online Advertisers ‘bid’ for key words or phrases, which are frequently used by existing and potential target markets during searches. Ads are often differentiated from general web searches via search…

Read More

What is user Interface A/B Testing

What is user interface A/B Testing

A/B Multivariate testing provides users with 2 alternatives (sometimes more) and provides a comparison which shows user preferences. This is important for optimizing traffic to a preferred site. Enabling users to show preference, improves the customer experience, subsequent engagement and activity. In turn this is more likely to lead to increased interest and involvement through…

Read More

What are Social Media Message Apps?

What are Social Media Message Apps?

Social media platforms such as Facebook and Twitter have dominated social media over the past decade, but the use of private Messaging Apps has been growing at a faster pace over recent years. Message apps, such as WhatsApp, have grown hugely in popularity as users have established a preference for private messaging channels and groups.…

Read More

What is a CMS (Content Management System)?

What is a CMS (Content Management System)?

Website content management enables the integration of related systems for management, analysis and interpretation of web-based activity  e.g. websites, blogs, webazines, newsletters, social media and email marketing. WCM systems enable businesses to develop analytics, improve customer experience and generate vital data, which impacts multi-media integration, tactical and strategic planning, enabling the knowledge and ability to survive in an increasingly…

Read More

What is Email Marketing?

What is Email Marketing?

E-mail marketing is a low-cost method of communication, which uses technology to allow mass distribution of content, which can also be personalised to address specific customer preferences and needs. E-mail marketing provides an important channel for communication that is widely used. This form of marketing directly engages with customers and can be implemented alongside other marketing communications. E-mail…

Read More