Blog

Slider

Blog

What is DNS? (Domain Name Servers)

What is DNS? (Domain Name Servers)

DNS creates a directory or ‘phone book’ of domain names, which are managed via IP (Internet Protocol) addresses. Computers/devices access web sites on the internet using IP addresses. Names of sites (which are memorable to a human brain) are converted to IP addresses (a series of numbers) which identify each site. DNS information is continually…

Read More

What is SEO? (Search Engine Optimisation)

What is SEO? (Search Engine Optimisation)

SEO is used to ensure that a website receives as much interest ‘traffic’ as possible. It aims to improve the visibility of the website during search activity. Search engine optimisation is supported through the production of quality content. Making sure that the site is indexed correctly, uses key terms, and is well-designed, incorporating interesting, informative,…

Read More

What is PPC (Pay Per Click Advertising)

What is PPC (Pay Per Click Advertising)

Pay Per Click or PPC is the term used for online advertising, whereby advertisers pay for web presence based on user ‘clicks’ on their advert. Online Advertisers ‘bid’ for key words or phrases, which are frequently used by existing and potential target markets during searches. Ads are often differentiated from general web searches via search…

Read More

What is user Interface A/B Testing

What is user interface A/B Testing

A/B Multivariate testing provides users with 2 alternatives (sometimes more) and provides a comparison which shows user preferences. This is important for optimizing traffic to a preferred site. Enabling users to show preference, improves the customer experience, subsequent engagement and activity. In turn this is more likely to lead to increased interest and involvement through…

Read More

What are Social Media Message Apps?

What are Social Media Message Apps?

Social media platforms such as Facebook and Twitter have dominated social media over the past decade, but the use of private Messaging Apps has been growing at a faster pace over recent years. Message apps, such as WhatsApp, have grown hugely in popularity as users have established a preference for private messaging channels and groups.…

Read More