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What are customers really searching for?

What are customers really searching for

What are customers really searching for? Well, for most, it’s the right product or service to meet, in the right place at the right time, wrapped up in a good, or even better, great experience. In a physical shop or restaurant, the most successful employees and professionals know how to help customers find and select…

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The digital heart of a successful business

The digital heart of a successful business

A well designed, developed and managed digital engine forms the heart of any successful 21st Century business. The Bison Grid approach to digital engine development and management enables; secure, collaborative, agile and multi-channel communication, embracing CRM, data integration and analysis. Campaign management and data analytics are the life-blood fuelling the engine, creating energy to drive…

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5 tech questions for your next digital marketing meeting

5 tech questions for your next digital marketing meeting

Many digital agencies and marketing departments spend a significant amount of time and money designing well crafted websites with strategically planned content, but just how much thought is given to delivering this information? Will it be delivered quickly or even efficiently? Does it support your investment in Search Engine Optimisation (SEO)? Here are five technical…

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What is DNS? (Domain Name Servers)

What is DNS? (Domain Name Servers)

DNS creates a directory or ‘phone book’ of domain names, which are managed via IP (Internet Protocol) addresses. Computers/devices access web sites on the internet using IP addresses. Names of sites (which are memorable to a human brain) are converted to IP addresses (a series of numbers) which identify each site. DNS information is continually…

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What is SEO? (Search Engine Optimisation)

What is SEO? (Search Engine Optimisation)

SEO is used to ensure that a website receives as much interest ‘traffic’ as possible. It aims to improve the visibility of the website during search activity. Search engine optimisation is supported through the production of quality content. Making sure that the site is indexed correctly, uses key terms, and is well-designed, incorporating interesting, informative,…

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