Websites are not built and left to never be touched again, they are ever changing and evolving to keep up with new demand.
If this was not the case then we would all still have static HTML pages for our websites, let that sink in!
Deciding when to rebuild your site however, is the tricky part. That's why in this blog we have put together some tell-tale signs to let you know when it is time to rebuild your website!
52.3% of websites use a content management system, whether that be WordPress, Magneto, Drupal or some other kind of content management system.
This is because Content Management Systems gives control to website owners. Allowing them to easily make content changes, performance analysis and marketing strategies all from the dashboard (back-end) of a website.
Therefore, if your website does not currently have a CMS then it may be time to rebuild your website to reap the benefits.
Wondering what CMS to use on your new website?
Having a slow, sluggish site is not only poor from a user experience point of view, but also has a negative effect on search rankings.
A slow website may be due to multiple reasons from having no caching on your website, having a poor hosting provider or could be down to the fact that your website has been poorly built.
You can use a tool such as Google PageSpeed Insights to check check an individual page's speed: https://developers.google.com/speed/pagespeed/insights/
Much like websites, brands never stay the same due to redesigns, seasonal changes, new ownership or a new colour scheme.
If your website does not also change to keep up-to-date with the brand style then your brand will become inconsistent and therefore it is most likely a good idea to rebuild your site if your website does not reflect your brand.
Since 2016, over half of all traffic on the web are mobile users and this number has only continued to grow in recent years.
Therefore, if your website does not cater to mobile or tablet devices then you are potentially losing out on over half of visitor traffic to your website.
The growth in mobile traffic on the internet is showing no signs of slowing down so the sooner you rebuild your website in order to be mobile responsive the better.
Is your website not performing how you would like it to? Does your website have a low conversion rate?
This may be because the user experience (UX) of your website is not optimal. This could be because your website is not user friendly or your CTAs have not been optimised for the user journey. If this is the case you may want to consider a website rebuild.
The best way to determine the performance of your website is by installing Google Analytics on your website and tracking how your website is performing via events and goals.
Don't know how to install Google Analytics on your website?
Each one of these reasons on there own is enough to warrant a website rebuild. Have we prompted your website to be rebuild? Let us know on Twitter.
Alternatively check out our Services Page to see if we can help!
