How Can Ecommerce Improve a Business?

10th September 2020

1. Wider Audience Outreach

In 2020, there are 6.9 billion searches on Google every day. Or a staggering 2.5 trillion searches per year worldwide. source

This means there is a huge wealth of untapped customers that you could be attracting to your business, this is not mentioning the other search engines that are available such as Bing.

Moreover, with Ecommerce your customer base is no longer restricted to just your local region where your store(s) are based. And can instead be country or world wide.

2. Customer Convenience

With Ecommerce, customer convenience is massively improved. No longer do customers have to travel to a physical store to browse or purchase, but instead can do so from the comfort of their own home or out on the go.

Additionally, customers can shop anytime and are not restricted to only your opening times. This means 24/7 business for you.

3. Pay Per Click Advertising (PPC)

Pay Per Click Adverting or PPC for short, is a way of advertising your business that puts your website ads at the top of the search engines results for user search queries based on the keywords you provide.

PPC is far cheaper that regular advertising because you only pay for your advert once a user actually clicks on your advert, instead of you paying just to show your ad.

What's more is that the average PPC ad click costs only £3. (This average cost does vary depending on business sector).

Some popular PPC providers are Google Ads and Bing Ads.

4. Social Media Marketing

Social Media Marketing is a great way of utilising social media channels such as Facebook and Instagram to keep in touch with your customer base by answering queries, updating your customers on changes and upcoming events/news as well as interacting with your customers.

This is useful as it helps create brand identity and trust which in turn helps create revenue for your business.

Social media can also be used to promote your products or services or you can advertise them with paid ads through the social media platforms which works in a similar way to PPC does.

5. Return On Investment (ROI)

Ecommerce websites have a low initial cost for development and a low maintenance cost compared to traditional physical businesses.

Therefore the Return On Investment or ROI for short, is very high as the potential for revenue generation for an Ecommerce site is infinity scaleable with the amount of investment you are willing to put in.

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